An International Conference in Helsinki, Finland 2008 ADVOCACY AND MARFKETING FOR LIBRARIES Conference 17
Study Tours 16 and 19 April
Target groups: library professionals, politicians, media
Organizers: Finnish Library Association, Library of the Finnish Parliament and Helsinki Metropol (HelMet) Libraries in Helsinki, Vantaa, Espoo and Kauniainen Cities
Advocacy and marketing for libraries is crucial in the situation where libraries are competing for users and resources. Libraries need to pay more attention to informing citizens and politicians about their services. The presentations from South Africa, Namibia, Scotland (UK) and Finland give some answers and examples on how to advocate and market for libraries. We have the honor to have Ms Ellen Tise, President-elect of IFLA as our keynote speaker.
Annex of the Parliament House
Arkadiankatu 3
Helsinki, Finland
Registration:
Conference fee 40 euros covers the conference programme, study tours and the Cultural Evening, but not the lunches nor the dinner.
Registration is open until 7 April 2008. Please find the registration form here https://www.webropol.com/P.aspx?id=196544&cid=56366421
CONFERENCE PROGRAMME
THURSDAY 17 APRIL
8.45 ? 9.15 Registration and coffee
Chair: Ms. Marjatta Lahti, Director of Hakunila District Library, Vantaa City Library
9.20 ? 9.30 Opening
Ms. Sari Pajula, Director, Library of the Finnish Parliament
Lobbying decision-makers
9.30 ? 10.15 Role of IFLA in advocating libraries
Ms. Ellen Tise, IFLA President-elect, South-Africa
10.15 ? 11.00 How to get politician?s attention in decision making
Mr. Elia G. Kaiyamo, Member of Parliament, Chairperson of the Namibia Library and Information Council
11.00 ? 11.15 Break
11.15 ? 11.45 Top ten tips for lobbying
Mr. Markku Laukkanen, Member of Parliament, President of the Finnish Library Association
11.45 ? 12.15 Political discussion ? persuading and argumenting for a politician
Mr. Timo Turja, Chief Information Specialist, Political Information, Library of the Finnish Parliament
12.15 ? 13.30 Lunch
Chair: Ms. Päivikki Karhula, Leading Information Specialist, Library of the Finnish Parliament
Attention in media
13.30 ? 14.00 Getting media attention and co-operating with your stakeholders
Mr. Kai Ekholm, Director, National Library of Finland
14.00 ? 14.20 Coffee
14.20 ? 14.50 Media and libraries – natural allies?
Mr. Heikki Hellman, Dr.Soc.Sci, Journalist, Helsingin Sanomat
Speaking for the organisation
14.50 ? 15.20 Creating a library concept to meet customer needs. Can we
learn something from the retail world?
Mr. Jari Danielsson, Managing Director, Kuudes kerros
18.30 – Dinner
Helsingin Suomalainen Klubi, Kansakoulukuja 3 (the 5th floor)
FRIDAY 18 APRIL
Conference venue: Annex of the Parliament House, Arkadiankatu 3, Helsinki
9.00 Coffee
Chair: Ms. Saara Ihamäki, Chief Librarian, Helsinki City Library
Marketing for users
9.15 – 10.00 Marketing the library in the 21st century ? recognizing and
communicating the value of the library services
Ms. Susan Mansfield, Head of the Information Services, The Scottish Parliament
10.00 ? 10.30 Support or collaboration ? fuelling information processes into
decision-making
Ms. Maija Jussilainen, Knowledge Specialist, Ministry of Finance
10.30 ? 11.00 New tools for libraries
Ms. Krista Auvinen, Chief Information Specialist, Vantaa City Library
11.00 -11.15 Break
11.15 ? 11.45 „Ask anything“ radio programme – promoting library services on
air
Ms. Rauha Lönn, Planner, Helsinki City Library, eLibary Unit
11.45 ? 12.10 Library awareness campaign
Representative of the Municipality of Windhoek, Namibia
12.10 ? 12.15 Closing
Ms. Sinikka Sipilä, Secretary General, Finnish Library Assosiation
12.15 ? 13.30 Lunch
Tours and library visits
13.30 ? 14.30 Tour in the Parliament
14.45 ? 16.00 Library 10, Helsinki City Library
Mr. Kari Lämsä, Chief Librarian
16.30 ? 17.30 Helsinki University Library, Undergraduate Library
STUDY TOURS 16 and 19 April:
Wednesday 16 April
10.00 Leppävaara District Library, Espoo City Library, at Sello Shopping
Center
12.00 Lunch
14.00 Mobile Library, Helsinki City Library
18.00 South African /Namibian Cultural Evening, Rikhardinkatu Library,
Helsinki City Library (open to all)
Saturday 19 April
9.30 Information Services at Grassroot Level at Hakunila District Library,
Vantaa City Library
12.00 Lunch
14.00 Youth Services at Keski-Espoo Library, Espoo City Library